Marketing: Then VS. Now

 

Marketing: Then VS.NOW ! ! !

Technology has changed the way society uses it. In marketing, company do not have to rely on traditional techniques. The data shows between 45-76% own a smartphone and 49-67% have a social media. Marketing became more competitive and had to figure out new ways to reach their target audience. The new techniques include SMS messaging, Paid Facebook and YouTube Ads etc. In addition, technology made a shift in advertising as well. Marketing had to change the way of their communication and adapt what appeal to the audience. 

References:

Persist. 2020. 6 Ways Technology Has Changed Communications. Retrieved By: https://forpersist.com/6-ways-technology-has-changed-communication-forever/